After photographing Carolyn Key’s jewelry in Mexico this past February, I was excited to work with her handmade collection again - this time a bit more locally. We teamed up to curate an indoor lifestyle session featuring her Fall/Winter 2019 collection. I really enjoyed having Carolyn on-site during the photo shoot as co-creatively director. From a production standpoint, it is valuable to get to work so closely with the artist and have an immediate feedback loop in order to most effectively bring the vision to life. Thank you Carolyn for the opportunity to capture this collection. It was a pleasure to work with you!
A lifelong student to alternative medicine, Jennifer Hendler is Holistic Psychotherapist and Flower Essence practitioner in Narberth, Pennsylvania. As Jennifer is building a new website for her practice, she called me in to create not only a headshot but also other detail and lifestyle imagery for the site. I had so much fun working with Jennifer to capture the magic that she cultivates in her own backyard. We also took a spin to Shortridge Park to build a rock spiral, a sacred symbol representing the journey and change of life as it unfolds. Thank you Jennifer to have me as your photographer! Here are a few favorites from our photo session. I can’t wait to share the rest and see your new website.
Here are some favorites from my third photo session with wellness mastermind Katy Kern! Big thanks to the Yoga Garden in Narberth for providing us with your beautiful space. In our studio session we captured yoga, craniosacral, and therapy ball work. The little therapy balls that Katy uses with her clients are sooo good for rolling out sore muscles … which I can say from my own experience! It was also fun to bring some summery patterns and outfits into this session. As Katy is traveling to Florida more for work…she’ll have the imagery she needs to let everyone down South know she’s on her way! Thank you Katy for having me as your photographer. I hope you enjoy this sneak peak and can’t wait to share the rest!
As an Environmental Studies major in college, I’ve long been a fan of renewable energy. When local solar energy developer Glidepath Ventures brought me in to produce new headshots for their website, I was excited not only because I love portrait work, but also because I wholeheartedly support what they are doing in the world. We held our portrait session at Life Time Work in Ardmore, Pennsylvania. I’ve produced headshots before at this Main Line co-working spot before and enjoy returning due to the abundance of available natural light and interesting settings. Here are some of my favorites from one spot in particular. Thank you to Charles, Carl and Geoff for having me as your photographer! Hope you enjoy this sneak peak and can’t wait to share the whole reel.
Here is a sneak peak from Monday’s headshot session with my new client Lisa Silk and her team. While most new clients find out about me through word of mouth, Lisa straight up just google searched her way to me on the big internet, which I think is so cool. She said she looked at lots of photographer’s websites and that my photos were the ones she liked the best (can you see the huge smile on my face?) and so she reached out. Lisa is a Licensed Addiction Therapist & Substance Abuse Counselor with 3 Associates working with her. This summer Lisa is getting ready to not only launch a new website, but also open up new offices on Lancaster Avenue just across the street from Haverford College Pond (where we did our headshot session). I had a great time getting to know Lisa and her team, especially Jamie’s little girl Ryan who came along for the shoot and was so cute I couldn’t help but snap a few of her too! Thank you, Lisa, for having me as your photographer. Can’t wait to see the new website when it launches this summer, and I hope these photos help convey the warmth, compassion and skill that you and your team bring to the important work you do every day. Cheers!
Design Pro Development is an innovative real estate company out of Brewerytown Philadelphia, known for finding hidden gems in any neighborhood. As they prepare for a new website launch this summer, they called me in to do some new headshots. We consciously curated a bright atmosphere that offered varied backgrounds of painted white brick walls, lively plants, and lots of natural light. I had a great time getting to know each team member, and also snapping a few of the CEO and COO at the end. Many thanks to the Design Pro team for having me as your photographer! I can’t wait to see which ones you pick for your new website. Meanwhile, here is a sneak peak of some of my favorites!
I met both Maryanne of Sardine Clothing Co and Susan of joeyfivecents at the Main Line’s awesome and infamous Clover Market. After doing some photographs of Susan’s jewelry on a recent trip to Quintana Roo, Mexico, we decided to plan another collaborative shoot with MaryAnne here in Pennsylvania. Mission? Imagery for website and social media that conveys the casual and crafty vibes of each of their brands. You may remember my “barn envy” from this post, and I have to say it was so much fun to get to visit Susan’s barn studio and do a photo shoot there. Thank you Maryanne and Susan for having me as your photographer! Here are some of my favorites from our session.
After photographing one of Susan Rifkin’s jewelry during a styled shoot in Mexico, I was so excited when she called me to produce a larger set of studio images for her website. Aside from product images on a white background, Susan also shared her inspiration for some styled flat lays that incorporated plant material to celebrate spring. It was so much fun picking out flowers at the Weaver’s Way Co-op and gathering plants from my plant-filled house to create this set-up for Susan’s jewelry. Here are a few favorites. Susan: thank you, once again, for having me as your photographer. I hope these serve you well!
Photographs by Avi Loren Fox and Tara Tayan.
Although VeganWear’s professional attire is designed for and marketed to men, word on the street is that there are a lot of women customers rockin’ these cruelty free accessories as well. So, I was excited for the opportunity to direct a styled shoot that showcased their designs in a woman’s world. Here are some favorites from our lifestyle shoot in Chestnut Hill, PA at Chestnut Hill Coffee Co.
Photography: Avi Loren Fox
Model: Tara Tayan
I recently received the opportunity to photograph Tracy Tayan Designs on a trip to the Yucatan Peninsula in Mexico. Tracy is an absolute rockstar both on Etsy and in her own shop, and I was so excited to feature her beautiful sterling silver jewelry among the colorful and dreamy caribbean landscape. Products featured are Tracy’s new customized namesake necklace they made for me with my name “Avi” on it and their Beach Girl Starfish Anklet in sterling silver. Thank you Tracy, for having me as your photographer! I hope you enjoy this "sneak peak" of the photographs.
As a photographer, it was super fun to do a round of travel product photography for our new client Tog Tees, a Philadelphia made t-shirt brand producing product by photographers, for photographers. Aside from modeling their “Photography: Est. 1827” women’s tank top myself, I was able to coerce Jason into modeling their mens “Aperture Adventure” t-shirt. Their “Audiovisual” pin was also fun to capture around the resort. Thank you Tog Tees for being a part of our Travel Lifestyle Photography Co-Op in Mexico! Here is a sneak peak of some favorites.
Thank you to Susan Rifkin Jewelry Designs for being a part of our 2019 Travel Lifestyle Photography Co-Op Styled Shoot in Mexico! It was so much fun to photograph this necklace from your new Spring 2019 collection in Mexico. The necklace catches the sunlight beautifully and was perfect for both sunrise on the beach and sunset at the resort. Here is a sneak peak of some of our favorites.
Photographs by Avi Loren Fox and Jason Allen Pemberton.
Other brands featured: Wild Mantle (pink poncho)
Sarah Cornwell has always been an avid shell collector, and really a collector of anything from nature… gemstones, bird nests, bones. It is this love of nature that inspire her designs for Sarah Cornwell Jewelry. Knowing this, when Sarah joined by Travel Lifestyle Photography Co-Op Styled Shoot, I was extra excited to feature her designs among the dreamy natural environment that is Caribbean Mexico. The first few images were taken at Cenote Angelita, which is a natural sinkhole resulting from the collapse of limestone bedrock that has filled with ancient crystal clear groundwater and rainwater over time. Some of the other images feature cliff rocks overlooking the coast of Tulum and a palm tree branch reminiscent of a miniature boat. And of course, the dreamy sunrise beach that decorates the entire coast of the Maya Riviera. Thank you to Sarah for having me as your photographer! I hope you enjoy this sneak peak of the images.
Congratulations to local designers Deb & LeeAnn who recently developed Millie Loves Lily, a line of children’s bathing suits for Zulily. Although it’s the middle of winter here in Philadelphia, it was fun to be able to photograph one of their designs on the sunny coast of Caribbean Mexico during a recent trip. Deb and LeeAnn, thanks for having me do your product photography for this design! I hope you enjoy this sneak peak of the images and wish you continued success with your Zulily collection.
Photographs by Avi Loren Fox
Each time I’ve visited Mexico over the past five years, I always find myself re-inspired by the vibrant colors and textures. When leather jewelry brand Mekunia joined my travel lifestyle photography co-op, I knew photographing her colorful and bold pieces would be extra fun among the Caribbean landscape. Mag, the founder of Mekunia, hails from Poland and lived in Philadelphia for almost 30 years before moving to Collingswood, NJ. She uses primary leather remnants and lead/nickel free jewelry hardware. Her pink flower vine leather earrings were such a fun color pop, and the black leather earrings and cuff were so complimentary to both the bright and dreamy scenarios of sunrise and sunset alike. Thank you, Mag, for having me produce these images for you! I hope you enjoy this sneak peak.
One of my life long dreams is to have a barn-house studio surrounded by woods and fields. I’ve learned over the years that sometimes when your dreams are on their way to coming true, they show up in the lives of those surrounding you. So, when Susan Forker recently came into my world, I took it as a really good sign! Susan has a line of storied jewelry and accessories, joeyfivecents, which she operates out of a beautiful old civil war era BARN studio in Bucks County, PA. Knowing Susan's work form the local craft community and Instagram, I've totally had barn-envy from a distance for a while now. Naturally, I was thrilled when she sent two pieces on my travel lifestyle photography co-op styled shoot in Mexico. The name “joeyfivecents” comes from a funny, quirky and memorable scene in Annie Hall, which is so much fun. I love how her work is about telling a story and incorporates different media to do so. The vine earrings we photographed are repurposed vintage book pages sealed in resin with whitewashed brass stampings made from vintage molds, and the colossal pendant features a celestial theme repurposed from vintage dictionary illustrations. I like to think that in the story-book-land of our styled shoot, the celestial map on the colossal pendant was our guide for navigating the expansive starry night skies over the neverending Caribbean waters. Or, at least that's what I was imagining while we were taking the photographs ;) Thank you Susan for having me produce these images for you. Here is a sneak peak of a few favorites!
Thank you to West Oak Design for being a part of our Travel Lifestyle Photography Co-Op Styled Shoot in Maya Riviera Mexico! After photographing some of Christie's designs in the early winter landscape of Appalachia Virginia, it was fun to find inspiration for her work in the totally different color palate of Caribbean Mexico. I pretty much lived in the Cotton Woven Duster (pictured first) the whole time. The linen top with pockets very much satisfied that thunderous craving for large pockets that I think every woman has. And the backpack, which is a new design of Christie's (soon to be launched!) was super fun to capture with TogTees audiovisual pin during the morning sunrise on the beach. Christie, I hope you like this sneak peak!
Photographs by Avi Loren Fox and Jason Allen Pemberton
Other brands featured in order of appearance: Mekinia (pink leather earrings with white dress and cotton duster at resort) Emily Kiefer Jewels (necklace with white dress and cotton duster at resort), Joey Five Cents (necklace and earrings with cotton duster on beach), Carolyn Keys (earrings in backpack outfit), Tog Tees (audiovisual pin on backpack), Sarah Cornwell Jewelry (earrings, necklaces paired with linen boxy top on beach)
It was a pleasure to photograph new client Carolyn Keys hand wrought jewelry among the natural environment of Caribbean Mexico. Carolyn’s ethos is about creating pieces that are made to last and thus rejects the culture of the disposable. Carolyn draws inspiration from natural forms and ancient art forms. The following imagery was mainly created amongst the natural coastal foliage and rockscape of the Yucatan Peninsula’s Caribbean coast. One image was taken slightly inland, 138 feet above the jungle atop Ixmoja, an ancient pyramid that is part of the Nochoch Mul group at Coba. Thank you, Carolyn, for having me produce these images for you. I hope you enjoy this sneak peak.
I’ve gotten to know Emily Keifer over the years through Clover Market, a local craft fair we both participate in with our brands. Emily creates delicate and detailed fine jewelry for her brand Emily Keifer Fine Jewels, often with a celestial theme. When she submitted these three necklaces to the Travel Lifestyle Photography Collective in Mexico, I was thrilled because I knew they would photograph beautifully among the dreamy colors of the Caribbean coastline. Thank you Emily for having me produce these images for you! I hope they serve you well in conveying your lovely creations to the world.